Advertising
I led design for advertising product experiences, with responsibility for experience quality, platform-level consistency and cross-functional alignment across independently shipping teams.
The company and the organization.
Amazon Advertising serves advertisers ranging from self-serve sellers to global enterprise brands, across many surfaces and levels of sophistication. The work covered advertising products where scale, data density and consistency across surfaces shape the experience.
The advertising organization builds the products advertisers use to plan, run and measure campaigns across Amazon surfaces. Teams ship independently on shared platform foundations, which makes standards and reuse a first-order product problem.
$10M+
Annual savings (selected initiatives)
04
Surfaces supported
What I was responsible for.
UX Design Manager
Oct 2014 - Oct 2017
I led design for advertising product experiences, with responsibility for experience quality, platform-level consistency and cross-functional alignment across independently shipping teams.
Direct organization
30 designers, 02 design managers, 5 QA engineers
Extended cross-functional team
Product Management · User Research · Engineering · Data Science · Design System
Portfolio
Native Shopping Ads · Advertising platform experiences
Geographies
India · United States
Leadership partners
Product leadership · Engineering leadership · Research leadership
Period
Oct 2014 - Oct 2017
Note
Extended cross-functional partners are collaborators, not direct reports.
Building the system around the work.
Recurring mechanisms that affected multiple projects.
Design-system adoption
Shared patterns for complex data and campaign workflows across independently shipping teams.
Workflow review system
A lightweight review cadence that caught cross-surface inconsistency before build.
The team behind the work.
Facilitation, experimentation, shared critique and hands-on making turned individual expertise into a collective practice.
