Designing products is only part of the story.
Selected product transformations showing how I navigate complex enterprise problems, align Product, Design and Engineering, enable teams and turn design decisions into measurable outcomes.
What changed, and what it took.
Filter by the kind of transformation rather than by company.
Designing Digital Employee Experience
IT could see when systems were unhealthy, but rarely when employees were struggling — support stayed reactive and experience data stayed fragmented.
- Company
- ServiceNow
- Role
- Director, Product Design
Protected case study
Designing the LEAP experience
Complex enterprise workflows needed an assisted experience that people could trust and act on without leaving their operating context.
- Company
- ServiceNow
- Role
- Director, Product Design
Protected case study
Designing Unified Security Exposure Management
Infrastructure, application, container and cloud exposure data lived in silos, so remediation stayed centralized and slow.
- Company
- ServiceNow
- Role
- Director, Product Design
Protected case study
Designing the Experience Organization
Scaling a design organization from roughly seven to fifty people meant designing how it learned, reviewed, planned and collaborated — not just hiring.
- Company
- ServiceNow
- Role
- Director, Product Design
Protected case study
Scaling AI Across Enterprise Workflows
Generic AI capabilities were useful but insufficient for high-consequence enterprise workflows, so the portfolio needed a phased adoption model and reusable interaction patterns.
- Company
- ServiceNow
- Role
- Director, Product Design
Protected case study
Building scalable advertising experiences at Amazon
Bespoke brand campaigns kept repeating the same creative work, while publishers and advertisers needed products they could run themselves.
- Company
- Amazon
- Role
- UX Design Manager
- Advertising creatives delivered
15K
Advertising creatives delivered
Protected case study
Designing the Intelligent IT Operations Client Console
Managed-services customers had plenty of operational data and no single reliable place to understand it.
- Company
- IBM
- Role
- Senior UX Design Manager
- SUS — MVP prototype usability score
87.1
SUS — MVP prototype usability score
Protected case study
Scaling Enterprise Collaboration at BlueJeans
Pandemic hypergrowth and a Verizon acquisition hit at the same time, compressing product cycles across a five-surface collaboration portfolio.
- Company
- BlueJeans
- Role
- Director of Product Design
- User growth during the pandemic period
+400%
User growth during the pandemic period
Protected case study
Ideas taken from problem to prototype.
Independent explorations outside a company roadmap — researched, validated and prototyped as product concepts rather than launched products.
Where the work happened.
Each company page is an overview — the role, the organization and the scope of the work. Detailed case studies live inside each company, one level down.
Director of Product Design
DEX · LEAP · USEM · Experience Organization · AI Adoption Strategy
UX Design Manager
Advertising Experience
Senior UX Manager
Intelligent IT Operations
Director of Product Design
Enterprise Collaboration
Product Ventures
Product Manager + Product/UX Designer
Afterlife
Company and role context here is public. Detailed case studies are password protected — open them from inside each company page.