MBA Product Lab
I owned the venture end to end — customer research, product definition, experience design, pricing, business model and go-to-market reasoning — and made the call on whether it was ready to build.
The company and the organization.
Independent 0→1 explorations taken outside a company product roadmap — a problem worth investigating, researched with real people, shaped into a product hypothesis, a business model and a testable prototype.
Afterlife was an individual MBA Product Lab capstone completed in 2019: discovery, product strategy, UX, business modelling and go-to-market, carried end to end by one person. It was validated as a concept and prototyped — it was never commercially launched.
240
Combined research and interest signals
0→1
Problem → research → product → business → GTM
What I was responsible for.
Product Manager + Product/UX Designer
2019
I owned the venture end to end — customer research, product definition, experience design, pricing, business model and go-to-market reasoning — and made the call on whether it was ready to build.
Direct organization
Individual capstone
Extended cross-functional team
Research participants · Faculty review · Focus groups
Portfolio
Afterlife
Geographies
India
Leadership partners
Period
2019
Note
Extended cross-functional partners are collaborators, not direct reports.
