Product Design
I led Product Design across the BlueJeans collaboration portfolio through pandemic hypergrowth and the Verizon integration, with responsibility for experience quality, prioritization and cross-functional delivery.
The company and the organization.
BlueJeans built cloud video conferencing and event products for businesses, spanning meetings, meeting-room hardware integrations, large-scale events and administrative tooling. Reliability, real-time interaction and IT administration all shaped the product experience.
The design organization covered the full product surface: the meeting experience, connected rooms, events and webinars, and the admin and account layer used by IT teams to deploy and govern the service.
+400%
User growth during the pandemic period [verify]
20+
Design organization
What I was responsible for.
Director of Product Design
Nov 2020 – Dec 2022
I led Product Design across the BlueJeans collaboration portfolio through pandemic hypergrowth and the Verizon integration, with responsibility for experience quality, prioritization and cross-functional delivery.
Direct organization
20+ designers, with product and content partners
Extended cross-functional team
Product Management · User Research · Engineering · Quality
Portfolio
Meetings · Events · Connected Rooms · TeleHealth · Command Center
Geographies
India · United States
Leadership partners
Product leadership · Engineering leadership
Period
Nov 2020 – Dec 2022
Note
Extended cross-functional partners are collaborators, not direct reports.
Building the system around the work.
Recurring mechanisms that affected multiple projects.
Design-system foundations
A shared component and pattern base across four product areas shipping on different cadences.
Hiring and team scaling
Building the design team and craft bar as the product surface expanded.
